Throughout the ages the gift of a diamond has been rare and unique. The gift giver would often spend a king’s ransom on the gem, while the recipient would receive the gift in awe of both its value and beauty. Online diamond stores changed that, forever. First, it was Blue Nile, that offered diamonds online which were both high quality and low price. The diamond buyer would use a diamond certificate and trust that the outcome was as the diamond grading lab would say that it would be. With nothing more that a piece of digital paper and a few minutes of instruction, the diamond buyer was able to get the gem of a lifetime, at about 40% off. The problem was that the buyer was no closer to intimately understanding the truly amazing purchase that he/she was about to make – just that it was going to be good. Master diamond cutter Brian Gavin turned this model on its head by offering truly amazing and unique diamonds, plus the technology to prove how special the gems were at discount diamond pricing, all online…
Brian Gavin diamonds are some of the most sought after in the world. As a 5th generation South African diamond cutter, Brian Gavin knows the magic of a well-cut diamond. The first three C’s of color, cut and clarity are all made by nature which means that at the highest end their rarity command price points for most of us; however, a very well cut diamond on the other hand, is far less rare, but equally far more important to diamond’s overall beauty, sparkle and brilliance.
Enter Brian Gavin diamonds…
In 2009 Brian Gavin opened his online store, and the online diamond business has never been the same sense. His online diamond page, a one-page synopsis of each of his diamonds, offers five separate measures of beauty. Something a buyer rarely, if ever receives at even the highest end jewelry store. The first view is the eye clean view.
The Brian Gavin Diamonds eye clean view is a 2X magnification of the diamond under consideration. His rationale for having a 2X eye clean view (as opposed to what you actually see, a 1X view) is that if you can’t see the diamond’s imperfections at twice its normal size on an HD a computer screen, then you equally would not be able to see the diamond’s imperfections when it’s sitting on the top of a setting.
Next, he offers three additional views, the first is the brilliance view. A 40X magnification of the diamond, rotating 360° showing you even the most minor of imperfections. It’s worth noting that all diamonds have imperfections no matter how high their quality, with the exception of those that are rated “IF,” internally flawless. and less than I in 5000 garner the “IF” clarity grade. The rest will have a flaw that can be seen under 10X magnification to either the trained or untrained eye, depending on the level of imperfection.
The next view on Brian Gavin diamonds is called the Sparkle View. From this view, again magnified 40X, the buyer can see what the diamond looks like under optimal light conditions. The viewer will see all of the rainbow sparkle that occurs when a diamond is exposed to the best lighting. These light conditions don’t happen often, but when they do, watch out!
The next view is the Aset Scope view. Under the Aset Scope view the recipient sees in a sort of x-ray image, that displays the amount of light that is reflected back up from the inside of the diamond. While the recipient may not be able to tell the percentage of light reflected back with an unaided eye, they can tell, side-by-side when a diamond has more versus less light return. The Aset Scope view will display this for you without the help of another diamond reference point.
Final view is the Ideal Scope view. An Ideal Scope is a device used to measure light leakage in a diamond. The better the cut, the less the light leakage. It’s quite obvious when you see the Ideal Scope image where the light is leaking and where it is not.
For round or cushion cut diamond owners, BGD also offers a Hearts and Arrows view, which shows the precision of the hearts and arrows design within the diamond that could not normally be seen (in this level of detail) with the naked eye.
Why Brian Gavin diamonds?
In a nutshell, Brian Gavin diamonds offers the buyer better information and viewing technology than almost every retail store that sells diamonds. So while Brian Gavin may give a nice discount over retail store prices he also gives the buyer the confidence to proceed with the purchase because of better information. Combine this with Brian Gavin’s reputation for quality and you have a winning formula for great diamond at a very reasonable price.
To see Brian Gavin diamonds in action, click here.