If you’re planning to attend a trade show event, there’s a couple of things you should know. Trade Shows are where many businesses gather together to reach a large audience. For example, the Consumer Electronics Show in Vegas is exactly what it sounds like: big names ranging from Samsung to Microsoft to Valve, gather to show off their latest and greatest products. Other examples are the E3 Expo, and D23 Expo.
But if you’re just starting out and don’t quite know where to turn to, check out these three simple steps to making a presence on the exhibition floor.
1) Booth Design
Remember when your teacher used to tell you not to judge a book by it’s cover? Same concept, but the opposite. You want people to judge you by your booth design, because that’s what’s going to get them to saunter over to you in the first place. But you can’t always entice them with a simple banner and table. A truly impressive or outrageous design will capture their curiosity like fish on hooks, so all you have to do is reel ’em in. But here’s some pointers to remember when designing a booth:
Stay in Your Space
Every exhibitor is issued a specific size and dimension of space their allotted on the floor. It’s up to you and your designers to make sure that your booth doesn’t go beyond those dimensions, or else you’ll have some cranky neighbors to deal with. Also, check if you have a height limit as well…those are pretty sneaky.
Don’t Be Too Garish
There is such a thing as too much. Trust me. Make sure to take a look at some trade show booth designs of the past and see what sets them apart. Those businesses have carefully crafted their booths to appear either friendly and welcoming, or powerful and awe-inspiring.
2) Clothes & Etiquette
Clothes make the man, they say. And so it does at trade shows as well! Most of these things are casual affairs, unless you’re a speaker. If you’re a demonstrator on the exhibit floor, then wear something business casual, or if you’re leaning toward casual wear a team shirt. In a matter of taste, avoid clothing that is salacious or scandalous. Cat-suited girls are all fine at fan conventions, but trade shows are for business, so leave the spandex at home.
In terms of etiquette, it’s generally advised that you don’t appear to be such a grumpy cat on the exhibit floor. Smile, be friendly, because after all, these are your potential returning customers we’re talking about here!
Remember that you want to be remembered. Yes, that was intentional. Leave your attendees with a sense of awe at your fantastic design and demonstrations. If that’s outside of your budget, then leave them with a pamphlet or booklet that details what exactly your goals are.
Jessica Woods is a content writer for Monster Media Inc. and frequent conventioneer. She resides in Riverside, CA and writes mostly about marketing and promotions.